CTS Eventim and O₂:Large and multi-year partnership in the field of live entertainment

CTS EVENTIM, one of the leading international ticketing and live entertainment providers, and O₂, the core brand of Telefónica Germany, today announced their partnership in the live entertainment sector. O₂ customers will benefit from exclusive pre-sales, free streaming and exclusive brand experiences at EVENTIM events all year round. Among other things, O₂ will use the media channels provided by EVENTIM Brand Connect, such as social media, newsletters, display ads and banner advertising, as well as specific marketing and targeting opportunities for spreading the O₂ brand messages to special target groups. The comprehensive partnership is designed to last several years.

"With CTS EVENTIM we have attracked a strong partner who follows the same philosophy as we do: To give the best for the best. For O₂ these are the customers and for CTS EVENTIM these are the concert visitors whom we want to draw attention to us through outstanding moments", says Wolfgang Metze, private customer board member of Telefónica Deutschland.

Klaus-Peter Schulenberg, CEO of CTS EVENTIM, comments: "With the cooperation of CTS EVENTIM and O₂ we are entering a long-term and strategic partnership. This partnership is a prime example of how we can use the combination of many years of experience in the event business and ticketing to create great products and unique values for our partners and our customers".

Dr. Frithjof Pils, Vice President Live Entertainment & International Growth and Managing Director of EVENTIM Brand Connect, adds: "This cooperation is probably the largest branding partnership in German live entertainment. It will produce trailblazing B2B and B2C product innovations and at the same time underlines the value of EVENTIM's assets for major brands".

Sabine Kloos, Director Brand & Marketing Communications, adds: "Through this cooperation, we are enabling our customers to enjoy great brand experiences that impressively underpin our O₂ brand promise - the freedom to be entertained anytime, anywhere. More O in your life' will thus be an experience for our customers far beyond our current campaign".