simyo is back:mobilezone launches new postpaid tariff offer

O₂ Telefónica Deutschland and mobilezone have entered into a strategic partnership to reactivate the brand. With immediate effect, mobilezone will market postpaid tariffs at a very competitive price level under the well-known discount brand.

Feyzi Demirel, CSO and COO of mobilezone Germany, is looking forward to the collaboration: “The demand for SIM-only products in the discount sector continues to rise. Young customers in particular are price-sensitive and want flexibility in their choice of tariff. The simyo brand is a pioneer in the German mobile market in the discount segment. We are proud to bring this still strong brand back onto the market through the strategic partnership with Telefónica Deutschland - and at an outstandingly low price.”

Michael Kieninger, Director Omnichannel O₂ Telefónica Germany: “We have a long-standing partnership with mobilezone. We are delighted that we can now expand our trusting partnership with an additional model in a growth segment of O₂ Telefónica. From now on, simyo fans can surf and make calls on Telefónica's excellent 5G network.” O₂ Telefónica now covers 96 percent of the population with its 5G network. This means that more than 80 million people in Germany can now benefit from 5G in their everyday lives.

The simyo tariffs at a glance

The five simyo tariffs with a data volume of 5 to 35 gigabytes are available with a minimum term of 24 months or as a monthly cancelable variant. The simyo tariffs include an all-net flat rate for calls and text messages to all German mobile networks and landlines as well as EU roaming. They can be booked immediately at www.simyo.de. With the simyo tariffs, customers can surf with download speeds of up to 50 MBit/s and upload speeds of up to 32 MBit/s.* The monthly cancelable variant incurs a one-off provisioning fee of 19.99 euros. In the fall, marketing will be extended to sparhandy.de and deinhandy.de. Customers acquired via simyo are generally located in the Blau brand world.

*	Throttling speed after consumption of the included data volume for the remaining billing period: 64 kbit/s.

About simyo

simyo was launched in 2005 as a second brand of E-Plus. “Weil einfach einfach einfach ist” is the claim of the innovative ‘no frills’ mobile phone offer, which was characterized by transparency and lower call costs: With just one price per minute to all destinations, one text message price and radically reduced data prices, bookable only via the Internet, simyo was a pioneer in the German market. Following the merger with the E-Plus Group, O₂ Telefónica realigned its brand portfolio in line with its focused multi-brand strategy and discontinued simyo at the beginning of 2017. simyo customers have since continued to use the Blau brand.