01.09.2023
Consumer Business:Andreas Laukenmann starts as Chief Consumer Officer (CCO) at O2 Telefónica
Andreas Laukenmann
Telecommunications expert Andreas Laukenmann will assume responsibility for the O2 brand on the Executive Board starting September 2023.
Andreas Laukenmann will start as Chief Consumer Officer at the telecommunications company O2 Telefónica on September 1, 2023. As Chief Consumer Officer (CCO), Andreas Laukenmann is responsible for the company's consumer business and the core brand O2. He takes over from CEO Markus Haas, who had led the division on an interim basis since June 2022.
Markus Haas
"With Andreas as a proven telecommunications expert, we will take our successful consumer business to the next level. Andreas has shown that he can develop telecommunication brands and lead them with a clear positioning. At O2 Telefónica, Andreas can rely on a strong O2 team and our unique 'can do' spirit," says Markus Haas, CEO of Telefónica Deutschland. "With our O2 brand, we are in the best position to take advantage of the growth opportunities in the market. In the future, we want to continue to grow profitably, sustainably and faster than the market, with our own customers. Private consumer business is the biggest driver for our company."
Andreas Laukenmann holds a degree in computer science and previously worked for the telecommunications company Vodafone for 18 years. Since 2019, he has been responsible for the private consumer business on the Executive Board as Managing Director and has held various management positions, including in the Czech Republic and at the former fixed-line subsidiary Arcor. Prior to that, he worked for the consulting firms Diamond Cluster, Booz Allen & Hamilton and Ernst & Young.
"O2 Telefónica has undergone impressive development in recent years. With a very good network, excellent service, great sales and a strong O2 brand. I am very happy to be part of the team from now on. Together, we will identify and leverage the potential for the next development steps," says Andreas Laukenmann.
The O2 brand has been present in the German market for more than 20 years and has proven itself time and again as a driver of innovation during this time. While it started out with offers such as Homezone, it has recently been tariffs such as O2 my Home or, on the twentieth birthday, the O2 Grow tariff, in which the data volume grows with it. O2's Omnichannel and Customer Service & Sales divisions achieve top marks in terms of customer satisfaction in the annual external assessments. Recently, the O2 team revived the successful slogan "O2 can do" with a highly acclaimed advertising campaign.
