Back to Press Releases Telefónica Germany
21.01.2020

Unlimited meets individualization:O2 rethinks mobile communications

A speaker icon, representing the "Read page aloud" feature
O2 You configurator
At the start of the new decade, O2 is defining mobile telephony completely differently and is offering maximum personal freedom in an increasingly digital world: As the first network operator on the German market, O2 is placing three unlimited tariffs at the centre of its offer from 4 February. They differ in terms of their respective maximum surfing speed – and offer the right speed for every need.1 At the same time, O2 is upgrading its tariffs with included high-speed data volume and delivers twice as many gigabytes for the same price.2 With all higher-value tariffs, customers will be able to surf the 5G network in future at no extra charge.4
  • Endless surfing from 29.99 euros per month: O2 Free Unlimited Basic, Smart and Max offer the right surfing speed for every type of user.1
  • Upgrading the classic volume tariffs: O2 Free (Boost) S, M, L with double data performance at the same price.2
  • Maximum flexibility: All O2 Free tariffs are also available in the Flex version without minimum contract period.3
  • 5G-ready: The use of the new mobile phone standard is included in all new O2 Free tariffs from 39.99 euros at no additional cost.4
  • Unlimited or GB – customers have the choice: With the help of the O2 You configurator, they can put together their individual contract components themselves.
Wolfgang Metze
"Mobile data consumption has increased rapidly in recent years. With the high-volume O2 Free tariffs, we are clearly a driver of this development: our customers now use more than twice as much data as the average German. The introduction of 5G will cause data consumption to grow significantly again", explains Wolfgang Metze, member of the Management Board of Telefónica Germany responsible for private customers. "At the start of the 2020s, we are therefore rethinking mobile communications – and breaking with existing rules on the market: We are combining endless volume with different surfing speeds, and all this at a highly attractive price-performance ratio. The decisive factor is therefore no longer how much data our customers consume. The only thing that matters is how they use their smartphone every day. Our customers choose the solution that best suits their personal needs. With this new approach, we are demonstrating the consistent customer orientation of our core brand O2 and are once again assuming a pioneering role in the market.”

Beginners, normal users, power users: The right speed for everyone

New: O2 Free Unlimited Max, Smart, Basic
At O2 there is the right surfing speed for every type of user. Customers who check emails on their smartphone or research the World Wide Web, scan social media platforms, share photos, stream music or videos, choose O2 Free Unlimited Basic. For EUR 29.99 per month, the entry-level tariff offers a data flat rate with a surfing speed of up to 2 Mbit/s.5 If customers also use their smartphone or tablet to stream live TV content or video content in HD quality, they are well advised to choose O2 Free Unlimited Smart.6 For EUR 39.99 per month, they can surf at up to 10 Mbit/s – a speed at which almost all applications can be used conveniently on the move. If you want even more performance, for example regularly open hotspots for several end devices, if you depend on super-fast uploads and downloads on the move or have a preference for multiplayer gaming, then go for O2 Free Unlimited Max. For 49.99 euros, customers can surf at a top surfing speed of up to 225 MBit/s.7

Unlimited at O2: flexible on request, at home and abroad, with attractive services

O2 Free Unlimited – perfectly combinable with O2 TV powered by waipu.tv
All O2 Free Unlimited tariffs are also available in the Flex version: For a surcharge of 5 euros per month, they can be cancelled at any time with 30 days' notice to the end of the billing period.3 With O2 Free Unlimited, customers surf the Internet not only in Germany but also in other EU countries.1 At O2, Unlimited basically means that customers can use all mobile services and applications. Streaming services available from O2 such as O2 TV powered by waipu.tv can be perfectly combined with the three O2 Unlimited tariffs.

O2 Free GB tariffs: Twice the performance for the same price.

Revalued: O2 Free L, M, S
For all customers who would rather use a classic tariff with included high-speed data volume, the tariffs O2 Free S, M, L are still available.2 With a decisive innovation: From 4 February, O2 will offer twice as many high-speed data for the same price. The O2 Free M tariff will include 20 GB per month instead of the previous 10 GB. The current price point of 29.99 euros remains unchanged. The principle "more for the same money" also applies to the O2 Free Boost tariffs. For a surcharge of 5 euros per month, customers receive twice the data volume.8 In O2 Free Boost L, this means a full 120 GB instead of 60. Thanks to the O2 Connect option, O2 Free Boost customers can operate up to ten mobile devices – from smartphone to tablet and from Smartwatch to GPS tracker.9

No off-the-peg product: Create your own contract with O2 You Configurator

The new mobile portfolio marks the start of the next dimension of individualization. Instead of off-the-shelf products, O2 offers individual solutions for very personal needs. O2 customers literally have their contract conditions in their own hands: they decide: With or without a smartphone? Low or high down payment? Short mobile phone instalment plan with a term of only six months or a longer instalment period of up to 36 months? Gigabytes or Unlimited? Surfing speed for normal users or maximum speed? 24 months commitment or mobile phone contract without minimum term?3

Ready for the next era: Use 5G at no extra cost

The 5G network by O2 starts 2020 in Berlin, Hamburg, Munich, Cologne and Frankfurt
The basis for the new O2 Free tariffs is a strong network, which recently received the grade "good" for the first time in three independent tests.10 O2 wants to continue to meet the rapidly increasing data consumption in the future. The company is therefore investing several billion in its network from 2020, compressing 4G and building up 5G from the first quarter. The new mobile communications standard will initially be available in the five largest German cities Berlin, Hamburg, Munich, Cologne and Frankfurt. By the end of 2022, a total of 16 million inhabitants in 30 cities will benefit from higher surfing speeds, more capacity and intelligent networking of digital devices. Customers who book a new O2 Free tariff starting at 39.99 euros per month are already prepared for the digital future: O2 Free Unlimited Smart and Max as well as O2 Free L and Boost L are 5G-ready. The use of the 5G network is included in the future without additional costs.4

For new and existing customers: Soon bookable in all O2 channels

The new O2 Free Portfolio can be booked online from 4 February 2020 at o2.de, in all O2 shops and partner shops and via the O2 hotline for new and existing customers. Existing mobile customers can switch to the new tariffs when they extend their contracts. Customers with an ongoing O2 mobile phone or DSL contract benefit from the O2 combination advantage: When concluding an additional contract, they receive a 50 percent discount on their monthly invoice amount.11 The O2 Free Unlimited Basic tariff is thus already available for existing customers for € 14.99 per month. O2 also grants a discount to customers under 28 years of age: With every O2 Free tariff – whether Unlimited or with included high-speed data volume – they save EUR 10 per month. This means that young people can already surf the Internet from 19.99 euros per month without any volume restrictions.12
1)Minimum contract period 24 months; extension by 12 months in each case, if not terminated with a notice period of 3 months to the end of the respective contract period. One-time connection fee 39.99 Euro. The rate includes national calls to all German networks and national SMS to all German mobile networks. Exceptions are call diversions to national and international networks, connections to value-added services and special numbers as well as SMS value-added services with premium billing. The O2 Free Unlimited Basic tariff also includes mobile internet access with a maximum data transfer rate for mobile surfing with up to 2 Mbit/s (download up to 2 Mbit/s, upload up to 1 Mbit/s) in the German O2 mobile network. In the O2 Free Unlimited Smart tariff up to 10 MBit/s (download up to 10 MBit/s, average 9 MBit/s; upload up to 5 MBit/s) in the German O2 mobile network. In the O2 Free Unlimited Max tariff up to 225 MBit/s (average 40.0 MBit/s; upload up to 50 MBit/s, average 19.6 MBit/s) in the German O2 mobile network or up to 50 MBit/s (average 28.8 MBit/s; upload up to 32 MBit/s, average 17.2 MBit/s) for former customers of E-Plus Service GmbH & Co. KG, who were automatically switched to an O2 product. The services of the tariffs (calls, SMS, data) can also be used in world zone 1 (EU foreign countries, Norway, Iceland, Liechtenstein). In the event of excessive use of the services in World Zone 1, surcharges will be levied in accordance with the EU Fair Use Policy. For more information, please see https://g.o2.de/eu-ausland.
2)The tariff includes a flat rate for telephony / SMS. Applies to national calls except for connections to special numbers and call diversions, clock rate 60/60. 3 GB (O2 Free S for 19.99 Euro), 20 GB (O2 Free M for 29.99 Euro), 60 GB (O2 Free L for 39.99) data with up to 225 MBit/s (average 40.0 MBit/s; upload up to 50 MBit/s, average 19.6 MBit/s) are also included in the German tariff. o2 mobile network or up to 50 Mbit/s (average 28.8 Mbit/s; upload up to 32 Mbit/s, average 17.2 Mbit/s) for former customers of E-Plus Service GmbH & Co. KG, who were automatically switched to an O2 product. Up to 32 KBit/s after consumption of the included data volume for the rest of the billing month. The services of the tariffs (calls, SMS, data) can also be used in world zone 1 (EU foreign countries, Norway, Iceland, Liechtenstein). In the event of excessive use of the services in World Zone 1, surcharges will be levied in accordance with the EU Fair Use Policy. For more information, please see https://g.o2.de/eu-ausland. The one-off connection fee is 39.99 euros.
3)All O2 Free tariffs – Unlimited as well as GB tariffs – can also be booked in the Flex version for a surcharge of 5 euros per month: O2 Free S with 3 GB (24.99 euros), O2 Free S Boost with 6 GB (29.99 euros), O2 Free M with 20 GB (34.99 euros), O2 Free M Boost with 40 GB (39.99 euros), O2 Free L with 60 GB (44.99 euros), O2 Free L Boost with 120 GB (49.99 euros). O2 Free Unlimited Basic with up to 2 Mbps (34.99 euros), O2 Free Unlimited Smart with up to 10 Mbps (44.99 euros), O2 Free Unlimited Max with up to 225 Mbps (54.99 euros). No minimum term, notice period 30 days to the end of a billing month. One-time connection price 39.99 Euro.
4)As soon as available for the tariff, a 5G option can be added at no extra charge, which enables the data volume to be used with 5G within the scope of the respective network coverage. Customers will be notified of this via SMS/RCS. A 5G-capable terminal is required for 5G usage.
5)Up to 2 MBit/s (download up to 2 MBit/s, upload up to 1 MBit/s) in the German O2 mobile network. HD video streaming and Internet applications with similar or higher bandwidth requirements are not possible without restrictions.
6)Up to 10 MBit/s (download up to 10 MBit/s, average 9 MBit/s; upload up to 5 MBit/s) in the German O2 mobile network.
7)Bis zu 225 MBit/s (im Durchschnitt 40,0 MBit/s; Upload bis zu 50 MBit/s, im Durchschnitt 19,6 MBit/s) in the German O2 Network respectively up to 50 MBit/s (in average 28,8 MBit/s; Upload up to 32 MBit/s, in average 17,2 MBit/s) for former customers of E-Plus Service GmbH & Co. KG, who were automatically converted to an O2 product.
8)O2 Free S Boost mit 6 GB (24,99 €), O2 Free M Boost mit 40 GB (34,99 €), O2 Free L Boost mit 120 GB (44,99 €). Minimum contract term 24 months; extension by 12 months in each case, if not terminated with a notice period of 3 months to the end of the respective term. One-time connection fee 39.99 Euro.
9)Up to 2 additional Multicards (with Voice-/SMS-Flat and data usage) and 7 Datacards (only data usage in world zone 1) can be added to the tariff, each of which access the high-speed data volume included in the tariff (Connect Option). With the added cards, the transmission speed is reduced to up to 32 KBit/s in upload and download after consumption of the high-speed data volume.
10)Connect Mobilfunk Netztest 2020: "good" (758 points); the overall rating was: once "very good" (900 points), twice "good" (once 834 points, once 758 points) CHIP Mobilfunk Netztest 2020: "good" (grade 2.3); overall, two scores of "very good" (one score 1.3; one score 1.5) and one score of "good" (2.3) were awarded. ComputerBild Netztest 2020: "good" (grade 2.4); overall, three times "good" (one grade 1.8; one grade 1.9; one grade 2.4).
11)Combinable tariffs can be viewed at www.o2.de/tarif-kombinationen.
12)Customers who are no older than 27 years of age when they sign up, as well as pupils, students and trainees, receive a monthly discount of 10 euros on the standard tariffs with the O2 Young People tariffs. Unless otherwise stated, the prices, services and other conditions of the respective standard tariff apply. Proof of eligibility must be provided by presenting an appropriate identification card. The special conditions for young people are only granted from the age of 14. From the age of 28, the benefit is automatically cancelled for customers who are not pupils, students or trainees at that time, but not before the minimum term has expired. Offer does not apply if other special conditions are taken up.