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17.10.2024

New mobile tariffs:O2 underpins value-for-money leadership in the German market

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  • O2 Telefónica simplifies the tariff portfolio of its core brand O2 and offers more value at an excellent value-for-money ratio in the German telecommunications market.
  • O2 is coming up with attractive packages offering additional savings and services for the target groups of young people and the 60-plus segment.
  • O2 is launching its new tariff portfolio with a promotion that offers customers a life-time price benefit of up to EUR 15.
O2 Telefónica presents new contract tariffs for the core brand O2
O2 Telefónica introduces new contract tariffs for its core brand O2. The O2 Mobile tariff portfolio will be simplified and underpins O2's claim to be the value-for-money leader in the German market. On 6 November 2024, O2's new mobile contract tariffs will be launched across all sales channels. With the new mobile contract portfolio, the number of O2 tariffs will be reduced from eleven to six. All tariffs offer higher data packages than before, as well as the same free additional 1 to 10 GB per month per year 1) through the ‘O2 Grow’ feature. With its simplified O2 Mobile tariff portfolio and an excellent price-value ratio, O2 Telefónica is addressing a key concern of German consumers. A representative survey on behalf of O2 in summer 2024 revealed that consumers primarily want more transparent pricing, such as no hidden price increases or additional costs. O2 is the core brand of the telecommunications provider O2 Telefónica, which connects the highest number of people in Germany with more than 45 million mobile phone subscriptions.
Credits: O2 Telefónica
Andreas Laukenmann
“We are committed to becoming the most customer-friendly provider in the German telecommunications market. With our simplified O2 Mobile portfolio, we are clearing up the tariff jungle and offering O2 customers more services at attractive prices,” says O2 Telefonica’s Chief Consumer Officer Andreas Laukenmann. “With our ‘Kombi-Vorteil’ bundle, we are also making our customers an attractive offer for super-fast internet at home. This allows them to shape their digital lives fairly and conveniently from a single source. We expect our simplified O2 Mobile portfolio to provide additional growth momentum for our core brand O2.”
Verena Grundke
The new O2 Mobile portfolio starts with the entry-level tariff O2 Mobile S with 10 GB data volume and extends to O2 Mobile XL with 300 GB. The tariffs come with the O2 Grow benefit, which is popular amongst customers. Every year, customers automatically receive an additional up to 10 GB per month every year at no extra charge1). For frequent surfers, O2 offers Unlimited on Demand. “With our simplified O2 Mobile portfolio, we have developed a highly attractive all-round carefree package for mobile customers in Germany. To start with, we are going one step further and are offering an additional price benefit of up to EUR 15 through our promotion. At the same time, we are rewarding loyalty: thanks to our unique tariff innovation O2 Grow, our tariffs grow with our customers’ increasing data usage. This means our customers get a mobile phone contract that is fair and future-proof in the long term,” says Verena Grundke, Director Customer Marketing O2 Telefónica.
With the O2 ’Kombi-Vorteil’, existing customers also benefit from a 50 per cent discount from the second O2 Mobile tariff
O2 is launching the new tariff portfolio with a promotion. This offers customers a life-time price benefit of up to EUR 15.2)
  • O2 Mobile M with 30 GB and 5 GB Grow benefit1) for EUR 24.99 instead of EUR 29.99
  • O2 Mobile L with 100 GB and 10 GB Grow benefit1) for EUR 29.99 instead of EUR 39.99
  • O2 Mobile XL with 300 GB and 10 GB Grow benefit1) for EUR 34.99 instead of EUR 49.99
  • O2 Mobile Unlimited on Demand for EUR 44.99 instead of EUR 59.99
With the O2 ’Kombi-Vorteil’, existing customers also benefit from a 50 per cent discount from the second O2 Mobile tariff. To cover all their telecommunications needs, O2 customers also save up to EUR 5 per month 3) on fixed network offers - whether via VDSL, fibre or cable. A further improvement to the ‘Kombi-Vorteil’ is envisaged for the end of the year, when it will be increased 4) again from EUR 5 to EUR 10.

Additional benefits for young people and customers aged 60-plus

With the new portfolio, O2 is putting together special packages for important target groups
With its new portfolio, O2 is providing special packages for key target groups: Young people (up to the age of 29) receive a price benefit of up to EUR 20 as well as double data volumes for all tariffs up to O2 Mobile L5). This special young people's benefit also applies in combination with hardware bundles. For customers aged 60-plus, there is unique offer with up to EUR 20 discount on the tariff along with an additional service & security package, which includes O2 online protection and the use of the helpline6). With the included helpline for people aged 60 and over, customers receive up to 120 minutes of telephone support for all kinds of technical issues. Whether it's moving data to a new mobile device or choosing the right data protection settings. O2 Online Protection ensures greater security both in the mobile network and when using O2 Internet@home. O2 Online Protection blocks harmful websites and prevents phishing attacks and the theft of personal data, for example. Threats are continuously detected using a constantly updated list of dangerous websites and AI-supported analyses. O2 Online Protection requires no installation or registration.
O2 Telefónica is also optimising its portfolio for the self-employed and small business owners (Small office/Home office with up to 10 employees / SoHo). In addition to the already included SoHo benefits, such as exclusive services (express hotline, free device replacement service) and the Swiss roaming pack, SoHos now also receive 120 inclusive voice-minutes for calls from Germany to the EU and other countries, such as the USA and Turkey. O2 Mobile contract customers surf at speeds of up to 300 Mbit/s on O2 Telefonica's modern 5G or LTE/4G network. The company has expanded its 5G network in record time and now covers ~97 per cent of the German population, or more than 80 million people, with the super-fast mobile communications standard.

Downloads

Andreas Laukenmann - portrait
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Verena Grundke - portrait
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O2 Logo (16:9)
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O2 Logo (1:1)
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O2 Mobile tariffs (from 6 November 2024) - in German
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1)Grow advantage: With the exception of the Unlimited tariffs, the monthly inclusive data volume in the new O2 Mobile fixed-term tariffs (24-month minimum term) increases automatically every 12 months for the first time after 1 year by 1 GB (O2 Mobile S), 5 GB (O2 Mobile M), 10 GB (O2 Mobile L/XL), depending on the tariff, but for a maximum of 20 years (S: 30 GB / M: 130 GB / L: 300 GB / XL: 500 GB). The customer will be informed of the increase in the inclusive data volume by SMS.
2)Promotion valid until 4 February 2025
3)Applies to O2 customers on tariffs eligible for the combined benefit when taking out an O2 Mobile or O2 Mobile Unlimited tariff with a minimum term of 24 months during the simultaneous existence of the two contracts. Further information and combinable tariffs can be viewed at www.o2.de/tarif-kombinationen.
4)If customers then order a fixed network offer.
5)Offers apply to O2 customers aged 18 to 28 (young people). If the Young People status is cancelled, the benefit will no longer apply, but not before the minimum term has expired. Offer does not apply if other special conditions are utilised.
6)Offer applies to O2 customers aged 60 and over (60 Plus). Offer does not apply when other special conditions are utilised. The O2 Online Protection & Service Pack is part of all 60 Plus tariffs and includes O2 Online Protection Mobile and 120 minutes of telephone support from a service hotline per 24-month period. The Service Pack is also cancelled when the mobile phone contract is terminated. O2 Online Protection includes protection against unsafe websites, filter functions, identity protection and access to a personalised online protection dashboard. The contractual partner is Telefónica Germany GmbH & Co. OHG. The data connection required for use is not covered by O2 Online Protection. With the Service Pack, 120 minutes of telephone support are available during the minimum contract term of 24 months and for each 24-month period thereafter. The 120 minutes of telephone support can only be used for technical questions relating to the smartphone, such as setting up the smartphone, transferring contacts, setting up apps, etc. The service hotline is available Monday to Friday from 10 a.m. to 6 p.m. on 0800 589 23 42. Such calls to the service hotline from the German Telefónica network are free of charge as part of the 120 free minutes. The free minutes used are tracked in the systems and communicated to customers at the start of the call. Used minutes are only deducted from the quota if the customer's issue is resolved. Once the free minutes have been used up, the service can be utilised at the customer's request at a price of €1.81/minute. Subject to an extension, the free pack is granted for a limited period until 31 December 2026.